VOGUE | 29 November 2021

Vogue’s Praachi Raniwala highlights the rising popularity of fine jewellery in India and the growing numbers of Indian women investing in precious pieces for everyday! 

“Access to hassle-free western fine jewellery that we could wear every day without worrying about it tarnishing was a real struggle. We identified a huge gap in the market during our personal hunt,” explains Tapuriah.


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