Telegraph India, My Kolkata | 21 Jan 2022

A blend of meaning and style, it's no wonder that evil eye jewellery is catching on everywhere. Ujjainee Roy documents this hype by featuring our evil eye pieces, which are also our bestsellers!


“We realised people are consistently looking for evil eye pieces, they’re looking for good luck jewellery and love the aesthetic of positivity that the evil eye represents. And I think that’s what makes it so popular as daily-wear jewellery,” Tapuriah points out.

 

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